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Write An Attention Getting Cover Letter

Everything you need to know to write a cover letter that gets the phone ringing

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Up to 90% of Employers Ignore Cover Letters

Understand the reason behind an attention getting cover letter. You have seen the " I read with interest your job posting for a ..." Since many people use this beginning, it is no wonder that Hiring Managers and Recruiters say that 99% of all cover letters are NOT attention getting and almost 90% GET IGNORED.

Once you complete this course you will know how to be attention getting. This skill can put you ahead of virtually everyone who is applying.

Here's an idea of what is covered in this course.

Part 1. Research - How I do it and why it works

  • Company websites (Mission Statements/About Us)
  • Understand their “Pain Point.”
  • Review Your Resume for Matches

Part 2. Writing - Don't be afraid, you can do this,too.

  • You have Six Seconds to Grab attention
  • Start at the “High Point of Drama.”
  • Everything is about them
  • Solve their Problem

Part 3. Review and Focus - What to think about as you go through the process (and why)

  • Are you showing how you and the company share the same values?
  • Does your opening get the attention of the reader?
  • Does each word/sentence move the person towards picking up the phone and calling you for a face-to-face interview?

Part 4. What You Learned - How to put it into practice

  • By the end, you will know WHY letters crafted using my east to learn techniques, really work.
  • Beginnings of a cover letter
  • Wrap up of what we covered


Your Instructor


Joel Quass, CEIP, CPRW,  CGDF
Joel Quass, CEIP, CPRW, CGDF

With 35+ years of "other side of the desk" experience, I know what you need to do to be successful in your job search.

In my career, I have read over 5,000 resumes and/or applications, interviewed thousands of applicants and promoted and mentored hundreds of employees. Many have gone from entry level positions to senior management and beyond. I know what works in the hiring process and I know what doesn't.

I began my Six Second Resumes Business in 2010. I have three certifications and have offered programs for the NJDOL, colleges and open workshops. I have reviewed resumes at National Career Fair Events in New Jersey, Philadelphia, Washington DC, and Maryland.

My hiring experience has been on the operations side. My career includes seven years as a store manager for Best Products, and 27 1/2 years as a Senior Manager for Costco Wholesale. I recently retired from Costco to spend more time helping people learn the skills they need to land their dream job.



Class Curriculum


  Welcome
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  What You Will Learn
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  The System I use to craft a Cover Letter
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  The True Value of a Cover Letter
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  What we Covered
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Is this course really FREE?
Yes, the course is free. With 35+ years of"other side of the desk" experience, I know what works. And I want others to have the insider information I have gathered. This includes what I feel is one of the most underrated parts of the job process, an attention-getting cover letter. If you like what you learn, we have additional courses that may benefit you. But there is absolutely no obligation on your part to do that.

Get started now!